Accenture, Management Consultancy Firm, Terminated Its Advertising Contract With The Golf Legend, Tiger Woods

One of the biggest management consultancy firm, Accenture has announced the termination of its advertising contract with the golf legend, Tiger Woods stating that the golfer is not a positive face to represent the company anymore. This latest blow to Tiger is one of the many that the player has suffered in the last few weeks since his personal life crisis hit the media. Tiger Woods had reportedly confessed to being unfaithful towards his wife and has declared an indefinite break from golf to try to salvage his marriage.

In a statement, Accenture said,

“For the past six years, Accenture and Tiger Woods have had a very successful sponsorship arrangement and his achievements on the golf course have been a powerful metaphor for business success in Accenture’s advertising. However, given the circumstances of the last two weeks, after careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising.”

This is not the first advertiser, that has severed its ties with Tiger Woods, Gillette has also announced that, it will dropping Tiger from its commercials and has ended its contract with the player. As per analysts, Accenture’s decision to drop Tiger Woods is two fold, as one being the controversy currently surrounding the player and the other being that, as Tiger Woods has announced a leave of absence from the game, he is longer useful for the commercials.

Even with the current cut backs from Accenture, Gillette etc. the major sponsor of Tiger Woods, Nike has announced that, Tiger will have complete support from the company and that Nike will stand behind Tiger one hundred percent.