A show-cause notice was issued to Sports channel, Ten Cricket for violating Indian government's advertising codes during its coverage of the recently concluded series between India and South Africa.
The step was taken after continuous complaints from the consumers regarding the upsetting advertisements during the live broadcasting of the matches.
The show-cause notice is based on the advertising code which describes that commercials and ads should be easily distinguishable from, and not interfere with, the programme being broadcasted.
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